This year, the BXL TOUR is welcoming its new patron.
After Eddy Merckx, with his astounding track record, it’s now former racing cyclist and Ekoï ambassador Johan Museeuw, who is joining us for this 9th edition.
Cycling world champion, three times Tour des Flandres and Paris-Roubaix champion, Museeuw established himself as one of the best cyclists in the world during 1990s.
Where to find him on D-Day ?
From the starting blocks to the awards ceremony, with a stop at the Ekoï stand, Johan Museeuw will be omnipresent at the BXL TOUR. Our race’s patron will award the prizes to this edition’s winners: another reason to give everything you have during the race.
Supporters, friends and families: don’t miss out the signing session in the arrival village, at the Ekoï Stand, one of the official sponsors of the race.
Museeuw and Ekoi: a duo that makes sense
As experts in top of range cycling equipment, Ekoï is a partner of the BXL TOUR. For 20 years, the brand has been assisting the greatest champions with innovative products. They will be represented in the arrival village with a stand where you can discover their equipment, meet the team and share a unique moment with Johan Museeuw, brand ambassador.
Participate in the BXL TOUR with Johan Museeuw, Ekoï ambassador : Register to BXL TOUR